Developing visual social media content and learning new strategies for disseminating #CochraneEvidence - 'Reaching a more diverse audience'

Workshop category: 

  • Knowledge translation and communicating evidence
Date and Location


Tuesday 22 October 2019 - 11:00 to 12:30


Contact persons and facilitators

Contact person:


Hendon J1, Uphoff E1, Robertson L2
1 Cochrane Common Mental Disorders, UK
2 , UK


Morley K1
1 Cochrane Consumer Network, UK
Target audience

Target audience: 

This webinar is designed to be of interest to people supporting Cochrane KT activities as part of their role. It will be relevant to Cochrane Review Groups, Geographic Groups, Fields as well as review authors. You don’t need any previous experience.

Level of difficulty: 

Type of workshop

Type of workshop : 



Background: at the Cochrane Common Mental Disorders group we are evolving our dissemination strategy to reach a larger audience that may benefit from our mental health evidence. With initial guidance from a social media expert, we have experimented with different social media platforms, including YouTube, Twitter, Instagram, LinkedIn and blogs. We have worked within our brand guidelines to develop visuals which reflect the values of our review group. Together with a graphic designers and those with lived experience, we have been creating graphics and new social media content to facilitate the dissemination of our review findings to a wider audience.

Objectives: 1) to present workshop participants with an overview of our experience using social media and developing innovative content to disseminate our evidence and engage with patients and the public; 2) to provide tools and guidance for practically developing social media content based on Cochrane evidence; 3) to provide ideas for those starting to develop their knowledge transfer strategies, particularly with regard to social media strategy, discussing which platform and content might be appropriate for different audiences; 4) to develop at least one social media post for a review of the participant’s choosing.

Description: in this hands-on workshop we will share our experience of using social media, interacting with patients and the public, working with graphic designers, and using free software to maximize impact with limited resources. After an introduction to our work, reflections on our experience, and an explanation of the resources we use, participants will start to develop their own social media plans. This includes creating a description of the target audience and a consideration of appropriate formats for dissemination. Next, participants will create at least one social media post (e.g. for Twitter or Instagram) to include text relevant to the review, an image, appropriate branding, and a social media message.

We ask all participants to come to the workshop with an example review. This could be a recent or ongoing Cochrane Review from the participants’ review group. Participants would also benefit from bringing a laptop, so that they can access the free resources available to create social media posts during the session.