Visualising Cochrane evidence: the evolution of eye-catching and interactive infographics

Session: 

Oral session: Knowledge translation and communicating evidence (4)

Date: 

Wednesday 23 October 2019 - 14:00 to 15:30

Location: 

All authors in correct order:

Hurley S1
1 Cochrane Australia, Australia
Presenting author and contact person

Presenting author:

Shauna Hurley

Contact person:

Abstract text
Background: our team at Cochrane Australia developed an interactive trio of infographics designed to enable and inspire people to access, engage with and easily share Cochrane evidence. Combining the latest thinking in design, web development, knowledge translation (KT) and user experience, we set to work to create a distinctly Cochrane style of infographic. We focused on finding just the right combination of words and numbers, contemporary colours and imagery, and user-friendly, interactive functionality. So whether you just want a quick snapshot of key findings or prefer a deep dive into the data, our new infographics aim to offer an easy and engaging path to both.

You can view the infographics and project details here: cochraneinfodesk.org Password: cochrane

Objectives: to develop three infographics that represent a new way of presenting interactive and engaging evidence for all kinds of audiences, including:
1) Cochrane Who?: tells the Cochrane story and explains our work in a visually engaging way;
2) omega-3 for premature birth: presents the findings of a recent review;
3) antibiotics for middle ear infection in children: highlights both the review findings and the critical issue of antimicrobial resistance.

Methods: we used an agile approach for this project. We consulted widely to identify user needs and looked at infographic examples from other health organizations. We engaged a leading designer to develop our design schema and selected topics of relevance. We then developed a visual information convention for graphic and illustrative styling, and built three prototypes using an iterative approach. The next phase involved user testing with the wider Cochrane community and non-Cochrane audiences. We revised our designs and content based on this testing, and looked at the breadth and elasticity of the visual convention we created. Our experience and findings have informed an evolving style guide for ongoing infographics work designed to disseminate Cochrane evidence.

Results: we will share the findings of user testing (to be conducted in May/June) and the roll out of these products.

Conclusions: these interactive infographics represent a new visual format that can disseminate our evidence more broadly, building bigger and more diverse online audiences and offer new opportunities for users to share, interact with and explore different aspects of the evidence.

Patient or healthcare consumer involvement: we chose infographics with specific relevance to consumers. Cochrane who? explains who we are and what systematic reviews are in an accessible way - great for general audiences. The two review infographics are targeted at consumers, especially pregnant women (omega-3) and parents (ear infection). We sought consumer input at each stage of the project, particularly in the first round of user testing. The response to Cochrane Who? was particularly positive. Consumers confirmed it helps them understand what our organization is, does and offers.